Please don’t sue me and for sure don’t sic this crazy dog on me. Lots of folks are reporting on Coke’s new “viral” campaign, check out Brand Republic for the short of it. Random Culture wisely pointed out a few mistakes Coke made here, the most obvious of which is that these are not viral videos at all, they are very short commercials.

Anyway, one of the other things that they point out is that Coke needs to make these easier to find. They suggest, obviously, to purchase bottlefilms.com to showcase them. Good idea.

On a total whim I apple+T and search to see if they already own it. Hmm, that’s odd, seems that domain is available. And before you know it, I own bottlefilms.com. So, how long before Coke comes knocking on my door? Never? And will it be the lawyers, or someone willing to give me thousands of dollars to give it up?

This entry was posted on Thursday, July 6th, 2006 at 2:02 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.