So, in most cases I would be talking smack about a company, or product, that has just launched a “blog” aka a thinly veiled self-serving advertisement. However, today I stumbled on a blog for a commercial. The Sony BRAVIA commercial (high quality .mov files here) to be exact, the totally badass rubber-balls-bouncing-down-San-Francisco-streets commercial. Believe it or not this thing has had 3.4 million views on YouTube alone, pretty amazing for a commercial. You can even get the making of/behind the scenes which is fascinating.

Anyway, they’ve launched a blog at www.bravia-advert.com, which I have to assume is a first for a couple of reasons. First off, who the hell starts a blog for a commercial? Company and product we’ve seen, but just for a commercial is new. Secondly, they are using this intelligently to give you a behind the scenes look at the next Bravia commercial, which is clearly anticipated to be something cool. And lastly, while there isn’t much content yet, the writing is actually pretty clever.

“Those of you who are familiar with the internets will recognise this as a “blogsite” employing “web logging technology”. (This poor and rather awkwardly-staged attempt at self deprecation has been deliberately designed to catch the eye of bloggers, because we have this special message to deliver; Relax. We have no plans to come charging into your web-space, but you’re more than welcome to interact with ours.)”

This entry was posted on Friday, July 21st, 2006 at 3:37 pm and is filed under Marketing, Web. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.