So, everyone and their uncle has already posted about the Get the Glass game. Everyone has already talked about how badass it is, how good it looks, how it is actually a fun game, blah blah. Seriously, though, this is one of the coolest, most well done things I’ve seen online in a REALLY long time. But, I don’t want to be everyone else, so here is my post on milk in two parts.

1. Dude, how much did that cost? There have been an amazing amount of companies putting out obscure, one-off, non sequitur sites of late and I have to wonder what they’re getting out of it. Just like what usually happens with a viral type of site or video or whatever they probably just get a spike in traffic - check out my more brilliant post on this topic for further discussion. The short of it is that I cannot see a real ROI for doing something like this. No doubt milk is enjoying some seriously good traffic and internets cred, but like, wouldn’t that only be good for them if instead of milking cows they built websites? If this was a portfolio site they’d be set. But no, they sell milk. And who buys milk? Mom buys milk. Will mom be standing in the soda aisle this coming weekend and say “Shit, you know what? I’m getting some milk. Yeah, that game totally ruled, I’m getting milk. Screw you soda!” The amazing part is that companies continue to drop what I can only assume is hundreds of thousands of dollars for stuff like this… I need to learn flash.

2. They did that shit with models! This seriously warms my heart. The island in the game is an actual, physical model. Check out more on that here. There aren’t a lot of details, but there are some awesome shots of the model which is really impressive. They did a killer job of combining the movements of a camera through a physical model with digitally created water, game board and the little van. This is some seriously complicated stuff and all just for a website. A website for milk! Crazy.

This entry was posted on Monday, April 2nd, 2007 at 2:30 pm and is filed under Design, Marketing, Web. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.