Yeah, crazy, eh? I saw a nicely designed banner ad for WaMu today and actually clicked it. I think the last time I intentionally clicked a banner ad was in 1999. Anyway, I was really entertained by the landing page that the ad linked to for a couple of reasons. As a landing page should be it is short, focused and relates to the banner ad. But, they’ve also made a pretty clever little experience.

The concept is the personification of the banner ad and the landing page, which nothing new there, advertisers have been giving life to inanimate objects for ages. However, they’ve actually done this is in a really clever way.

Give the above a click, seriously, it is worth it. Once inside check out how when you rollover the reasons to apply you get a different amusing message from Landing Page. It looks like there are 3-4 per reason, so someone spent a long time writing these things. Some aren’t very funny, but for the most part I’m impressed. Here are a few of my faves:

“Look at you point that mouse! You’ve already mastered the basics of online banking.”
“I’m saving up for a new font - something bigger and bolder with cup holders and a sunroof.”
“Wherever you are, chances are WaMu is there. That would be creepy if it weren’t so convenient.”

This entry was posted on Wednesday, April 18th, 2007 at 1:42 pm and is filed under Marketing, Web. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.