Peter over at Avenue A | Razorfish was kind enough to share a new campaign they’ve been working on for Wamu and I’m once again impressed. They’re leaping off the concept of “happily ever after” and turning it into a gorgeous pop up book. The art and animation on the book is REALLY cool, I’m loving the style and the pop outs are killer.

I can only assume that the dude (or dudette) in charge of marketing at Wamu is a pretty suave individual. It is nice to see a brand that is consistent without being boring. This is a new concept, but I get the same feel as I did from the Landing Page - this is a bank that can have a little fun, not take things too seriously and make the concept of learning about banking interesting and informative.

Only problem I have with it is the monster. Conceptually I get it, but I think it looks like an afterthought and doesn’t fit with the feel of the book art. Peter mentioned they will be working a little more on him before launch, so those could certainly be taken care of without too much work.