So, on account of my past, present and future as a marketeer I tend to pay a little more attention to commercials than most. Ironically this also makes me capable of ignoring bad commercials almost instantly, so that’s a bonus. However, while watching The Office tonight I was stunned by this new Gatorade commercial.

See, there are bad commercials that are just plain bad, those are a dime a dozen. Then there are bad commercials that take a swing at being different or unique but fail. Then there are commercials like this that obviously took a lot of thought, a lot of time and still suck.

However, and this is the important bit, I’m blogging about this commercial. I will remember this commercial. So, ultimately, Gatorade wins. The point of advertising has changed. Instead of promoting certain aspects of a product, or differentiating it from the rest, we now see commercials with one purpose: burning the product name into your brain. The product is barely seen and certainly there is no indication of what the actual concept has to do with the brand, but dammit, those big heads are gonna freak a lot of people out and have them talking about Gatorade.